by Ira » Wed Jul 26, 2006 7:48 am
Miriam, have you checked the ingredients for the ready-made mixes? Putting their directions aside, are all of those ingredients okay with you?
The reason I mention this is that back in the 50s, the very first instant cake mix only required adding water. (It was either Duncan Hines or Betty Crocker.) This is a famous advertising story, but here's the point:
They taste-tested it prior to release, and it was a big hit. However, once released, no one was buying it. They did some market research, and...
It turns out that in the mindset of the 1950s housewife, just adding water to something wasn't considered real "baking," that they weren't properly "taking care" of their family.
So the company just changed the baking directions on the box to include one egg and a cup of milk--and the product flew off the shelves. This supposedly didn't change the taste of the thing at ALL, but that didn't matter.
NOW the ladies were baking.
So what was my point? Oh--try an instant cake mix and omit the egg and milk.
Here we go again!