Barb,
A couple of things that come to mind that may help...
First, I've found that the lights appear brighter when you are looking at them from behind at the level that a car or truck may view them. Sometimes the lenses concentrate/aim the light that way and they may not appear that bright standing right above them. Something to consider.
If the lights just aren't bright enough, it may be that they are not getting enough juice from your car. On my last tow vehicle, I installed a tail light converter that had a positive lead to the battery, therefore powering the trailer lights directly from the battery instead of from your vehicle's lights. I found that this converter made my trailer lights a bit brighter than they had been before. There's just more power getting to them that way.
Also, even though your trailer may be grounded, the ground may not be good enough and that could make your lights dim.
One last thing, maybe try some new bulbs. I had almost all my original bulbs go out within a month of putting the harbor freight trailer together. I think they were just cheapo bulbs that were included with the trailer kit. Maybe new GE or Sylvania ones will do better?
Again, just some ideas. Good luck!