After an old TV show

that starred William Smith, Peter Brown and Neville Brand (which was filmed in California, on the same back lot as Lancer and about a thousand other Westerns, and lied about the Texas Rangers like nothing before and not much since, except the pilot episode of Walker -- it's a whole lot longer than a four-hour drive from the Mexican border to Fort Worth!) that really helped me get over being homesick for Texas when my folks up and moved to the Ozarks in the '60s.
Also, folks have heard of Laredo, and can pronounce it. My real hometown -- Lady Raidertown, home of Texas Tech -- is not so recognizable.