Stainless,
I have no first hand experience with matters about your question. I did pick up an Atwood furnace from a forum member.....it's not installed yet....but I have wondered about the fan efficiency too. My pure guess on the matter is that the Atwood furnaces haven't changed dramatically over the years, probably the same basic shell for manufacturing efficiency, but with small updates as the years progressed. Here's a good place to start:
http://www.atwoodmobile.com/manuals/furnaces/MPD%2032072%20SP%201.08.pdfFor a tent camper my guess would be that you'd have the small 12,000 btu unit (7912-11....perhaps an older variant). There may be some model identification within the case. The fans (assuming the control circuitry doesn't draw much current) pull 3.4 amps, which has been the standard RV owners complaint in cold weather if operating on battery. They do make a more efficient 8012-11 which pulls 1.8 amps, but has no provision for running external ductwork.....which you don't need anyway. The higher-draw fan motors will support the additional pressure required for pushing air through ducts. But, Atwood does have a lower-draw, maybe higher efficiency, motor which can be used in some applications.
You'd have to ask Atwood for proper tech support, but the smaller motor of the 8012-11 might be able to be retrofit into your older furnace if it is 12K btu, maybe as a simple bolt-in. One kicker in the mix is that the motors are double-ended and run two fan wheels simultaneously, one to feed the burner air and the other to circulate room air over the heat exchanger. Dollars to donuts they operate at different static pressures. You might be able to replicate this with two smaller squirrel cage computer type blowers, but then you are changing the logic in the safety controls. What if one motor fails but the other continues to operate?
The root of the problem is that these furnaces are actually pretty well engineered, and have a lot of operational history behind them. There are safety components that help make the unit fail-safe if a component fails. Remember, we
are playing with fire here....maybe fire while we are asleep. I would be very, very hesitant to experiment with a home-brew mod. Having said this, Atwood might allow for the retrofit that I mentioned above.
It would be dollar wise and safest to buy a new 8012-11 furnace if efficiency is very important to you. You could unload your older, functional furnace on eBay.