I haven't built out my solar, but its in the plan. Just got postponed by "Central Accounting" as she objected to that line item for this year. In my case is a 100w "bendable" panel, with a 10a PWM charge controller grand total about $300 after cables, fuses etc.
So I have a nice little calculator for these things that I made in excel when I was looking at building an off grid cabin... Because of that I'm going to gloss over the math behind it all, but it figures in things like your latitude, your areas yearly usable solar hour average, panel de-rating, charging system de-rating, ideal charge rates, etc.
So, for load--
My loads
Fantastic Fan (1.35a draw at low setting)
Two MR16 style LED lights (.26a draw each)
Two array LED porch lights (.16a draw each)
Two chargers for phones, tablets and other electronics ( at 95% efficiency (dc-dc conversion) lets say .92a draw charging one device each)
So figure if everything were left on, doing everything I'm drawing 4.03 amps an hour (48.36 watts because watts are watts no matter watt).
So if everything ran all day every day it would draw nearly 100 amps (1200 watts) in a 24 hour day.
Mind you that is totally unrealistic.
Now, in a much more realistic load lets say I charge one phone for an hour, one tablet for 4 hours, run the outside lights for about 1 hour a night, and the inside ones for about 4 and run the fan for 8 hours (sleep). Now we're talking about 17.8 amp draw. (213.6 watts).
Storage/Battery--
Based on that, I chose a group 24 deep cycle battery. Its rated at 75 amps, or really about 60 usable (in a pinch 80% discharge). At that type of load I will draw my battery down 80% in 3.37 days, 50% in about 2.1 days, or 30% in 1.26.
Since this is a fair weather camper anyways, and I'm unlikely to be totally without power options (small generator, car, campground/shore power etc) I'm OK with that 75ah battery. If I weren't, a group 31 (115ah) would put me at 5.1, 3.2, and 1.9 days for those same load outs.
So load is covered, storage is covered, now lets look at solar charge.--
Ideal usable charge rate is about 10%, max usable is about 13%, and cycle (just enough) is about .05%. In my case I opted to shoot for between max usable and usable, (so about 11.5%)
Figure in a bunch of math, ideal angles, derating, charging inefficiencies, etc, and a 75 watt panel would be right for "ideal usage" for my uses.
In my case, figure a fair amount of partial shade, non ideal angles, my tendancy to overdo things, and you get a 100w panel to more than offset my entire load in the average solar day. In summer we're nearly double "average", so that factors more in my favor.
All of this is why its not so simple, there are some forums that will greatly help you
These guys are your buddies, they know their stuff backwards, forwards and inside out.
http://forum.solar-electric.com/forum