by Ira » Wed Jun 14, 2006 8:33 am
Pixar is now actually a part of Disney, whereas before, they were a separate company, but worked exclusively for Disney. (More or less the explanation; I'm sure others can better explain it.)
Anyway, Disney was in the toilet not too long ago, literally heading to total collapse. And before they brought Eisner in, NONE of their stuff was ever released on video, because it was felt on the board that this cheapened the brand, and would negatively impact on attendance when they did their rereleases in the theater.
Well, Roy Disney, who everyone thought was an idiot, brought Eisner in, and Eisner basically said to the board, "Are you guys retarded? Do you know how much money is to be made by selling videotapes of our library?"
He finally won the argument, and Disney was back to MAJOR profitability, well offsetting any losses at the parks. They were doing SO well that they were even eventually able to buy ABC.
One guy made this huge difference.
Here we go again!