BrwBier wrote:I/d be very interested to hear your views on Kohler Co. How did you know that's where I was from. I did my time there, 18 years growing up and 12 years in the factory. My great grandpa built a lot of the houses there. By the way the Kohler's are from Austria not Germany.
I just used the word Nazis for effect. I didn't know WHERE they came from. (And your avatar says Sheboygan.)
I only know what kind of a company they were when it came to selecting ad agencies. They spend A LOT of money on advertising, and are a much sought-after account by national agencies.
The thing is, they switch agencies like every other year--even though they specifically dictate what they want the agency to do. It's like telling someone, "Do this," and then that didn't work, and then they say, "You're fired because that didn't work."
In addition, every time they invited agencies to pitch their account, they always said, "We want new ideas. A new creative direction." The agencies would do incredible stuff, one agency was hired, but they were STILL forced to do "The Bold Look of Kohler." Nothing else, nothing more.
So I worked for Della Femina Travisano & Partners in New York, and we pitched them TWICE on the same go-round. And were invited back a third time--it was between us and another agency.
Well, the owner of my agency, Jerry Della Femina, and the greatest guy in advertising. A real mensch and a wonderful human being. So right before the final presentation, he does a photo shoot of himself sitting in a Kohler whirlpool, and we run a full-page ad in the business section of the Sheboygan Press:
"The Bold Look of Kohler...The Bald Look of Della Femina."
"They Belong Together."
(Jerry's bald.)
They immediately called us to say, "Don't bother coming for the final pitch. You don't get our account."
Why, you might ask? Because we were too uppity? Too creative? Too DARING for them?
No:
The president's wife somehow inferred some kind of a GAY reference in that ad, which is as about as far a stretch as anyone can possib;y make.
This was around 1987, 1988, but everything I've seen or read about Kohler since then pretty much supports what I thought about them back then.