Things like pickups, minivans and 4x4s (oops, 'SUVs') just won't sell well here with gas engines - a few will, but their resale value is poor as subsequent owners can't afford to pour money away on gas.
Pickups were almost unknown here 5 years ago, but in Britain the crew cab versions still get classed as commercial vehicles for tax so they are very popular with self-employed guys who can use them for work and still carry the family. So for example, the Nissan Frontier is sold here (as a Navara) and only comes as a 2.5 litre diesel, 28mpg (US gals) combined urban/highway.
But we also get things like diesel Chrysler 300Cs and the Voyager just wouldn't sell well without a diesel.
The diesel is taking over with even diesel-resistant markets like Britain buying more diesel than gas cars now. One demonstration of this is that Alfa Romeo sell a diesel Spyder(!):
Doesn't look like a truck, does it?
Andrew
