I've never been able to wrap my head around something. It's the time of year when my clients want me to put together goals with objectives for the upcoming year. It's funny, when I list a goal, someone will say that it's really more of an objective. When I list objectives toward a goal, I'm told it's all wrong.
I've been at this for more than 25 years and still don't get it, it appears.
What is an objective?
What is a goal?
Is this one of those mean tricks that sales people pull on the rest of the world because they're frustrated?